Since the early years of her “climbing career”, Lei has always wanted to encourage more people, men and women anywhere in the world, to adopt an active life style and live a life with passion. During the past year, she took it as her responsibility to spread the message wherever she can.

As the brand ambassador for Banff Mountain Film Festival in China, Lei spoke frequently at various outdoor platforms.

As a leadership coach, Lei also took her message to corporate, colleges, high schools and even elementary schools.  One of the happiest of such occasions was her home-coming visit to speak at Wharton Leadership Venture Program in Philadelphia during the past February. Here's the blog she wrote for Wharton Leadership Program. Intel China even created a quarter-long productivity campaign using the Everest climbing route to encourage staff to overcome challenges in work with the same spirit.

She also spoke at TEDx Beijing recently on women’s issue and to various outdoor communities to advocate environmental protection.